Each year, an estimated 720,000 people die by suicide worldwide — with devastating and far-reaching impacts on families, friends, workplaces, and communities, highlighting the urgent need for prevention, support, and systemic change.
On 10 September 2025, people and organisations across the world will unite to mark World Suicide Prevention Day (WSPD) under the triennial theme “Changing the Narrative on Suicide”. This year, particular focus is being placed on accessibility, with resources translated into more languages to ensure the campaign can reach and engage communities around the world.
“Suicide prevention is a shared commitment that unites us across borders, cultures, and communities. As we continue our journey to change the narrative on suicide, let us ensure our message of hope and understanding reaches everyone — in every corner of the world,” Professor Jo Robinson, IASP President.
Changing the narrative on suicide is about transforming silence, stigma, and misunderstanding into openness, empathy, and support. It is about encouraging individuals, communities, organisations, and governments to act with the following key messages:
- Awareness & Understanding: Talk openly and compassionately about suicide, challenging myths and breaking down stigma.
- Policy: Advocate for the decriminalisation of suicide and the development of national suicide prevention strategies.
- Action: Take part in training, share stories, and check in with loved ones.
- Conflict Areas: Ensure those affected by crisis and instability have access to mental health care and protective support.
World Suicide Prevention Day was established in 2003 by the International Association for Suicide Prevention (IASP) in partnership with the World Health Organization (WHO). It provides a powerful opportunity every year to raise awareness, foster understanding, and inspire action.
Everyone has a role to play. From individuals checking in with loved ones, to communities creating safe spaces, to governments enacting policies and allocating resources — together, we can change the narrative and work towards a world where suicide is prevented, and every life is valued.
