1333 Bikeathon “RIDE TO SAVE LIVES”
August 29 - September 10
PURPOSE:
The aim of the 1333Bikeathon “ride to save lives” campaign is to create national awareness of the 1333 toll-free phone number 1333 and raise funds to sustain and expand its operations. The ultimate aim of 1333 is to prevent suicide in Sri Lanka through Crisis Support.
The 1333Bikeathon “ride to save lives” is a cycle ride over 1333 kilometres around Sri Lanka. The duration of the ride is 13 days, where riders will complete an average of over 100 kilometres each day. The 1333Bikeathon is not a race, and anyone, whether they are casual, frequent or professional riders, is encouraged to participate.
RIDE DETAILS:
The ride will start on 29th August from Independence Square in Colombo and conclude on 10th September at Independence Square, followed by an event to welcome the riders and commemorate World Suicide Prevention Day. There will also be several events to welcome the riders and create awareness at each destination throughout the ride.
A special candlelight ceremony will be held on 10th September for World Suicide Prevention Day. This ceremony is to remember the loved ones and to celebrate life with the survivors of suicide.
REGISTRATION:
There will be a nominal registration fee for riders, and meals and accommodation is organised at cost. Registered riders will have an opportunity to raise funds towards the 1333 operations through an online fundraising platform accessed via the www.makeadifference.lk website. A certificate of participation signed by Ambassador Kumar Sangakkara will be awarded to all registered riders and volunteers.
MEDIA AWARENESS:
There will be a coordinated effort for media awareness through our print and electronic media partners, social media, website and launch event. During the past 1333Bikeathon campaigns, call rates increased by an average of over 75% mainly due to the extensive media awareness created by our print and electronic media partners. A detailed media plan for the campaign is aimed at achieving media coverage throughout the Island.
